# Russell & Russell

# Case study

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#### Background:

Russell & Russell is a well respected solicitors firm with a number of physical branches across the North West region. Full service, they act on behalf of the general public with matters associated with family, conveyancing, personal injury etc; as well as the business community seeking legal advice.

#### Challenge:

The legal sector is an extremely busy space and not only competes on a local level, but also a national level against the ‘no win no fee’ big players. As such, Russell & Russell needed a robust online presence to attract a heavy footfall of search traffic in order to grow the business.

#### Solution:

We designed and built a UX-centric website, offering Users a clear journey through the legal services provided, each section and page packed with valuable information to guide the novice through the legal minefield. We also integrated a payment facility and connection with in-house file sharing system allowing a seamless journey for both user and R&R staff.

#### Results

## Average 33% conversion rate

## 37% increase in organic search

## Transformation from local to national

> Phoenix Digital are extremely easy to work with. The team very quickly became a valuable addition to our marketing department, providing an exceptional level of digital knowledge and day-to-day support.
> 
> Jane Kinsley, Marketing Manager, Russell & Russell