LWA

Case study

Background:

LWA is a prominent firm of accountants with offices in the North West of England, offering a wide range of accounting and advisory services. For over nine years, LWA had relied on freelance developers to manage their WordPress website, which had been redeveloped twice during that time to keep up with the firm’s evolving client base and growing digital needs. Initially, the developers built the site, and LWA’s marketing manager took over content management, however, over time as plugins became outdated, this resulted in functionality breakdowns causing issues for the LWA marketing team. LWA needed a long-term solution to support their growing business needs.

Challenge:

By 2019, the limitations of WordPress became apparent. The website had grown sluggish due to the increasing volume of content, and LWA required more functionality to reflect its expanding business. Now operating across two offices, the firm needed to feature a dedicated careers section, integrate video content on cloud accounting tools, and showcase their excellent customer satisfaction survey results more effectively. The site also needed to deliver a better user experience while being easier to maintain, especially for the marketing team. In addition, the brand lacked the visual distinctiveness that LWA wanted to set itself apart from local competitors.

Solution:

LWA decided to look within their client network for a solution, leading them to Phoenix Digital. In collaboration with LWA, we decided to move away from WordPress and develop a custom website using Laravel, which provided greater scalability and eliminated the need for frequent plugin updates. This shift streamlined content management for LWA's marketing team and enhanced site performance.
Phoenix Digital worked quickly, and within two months, the new website was live. In addition to the technical upgrades, we implemented a brand refresh that introduced vibrant orange into LWA’s colour palette, creating a more engaging and modern look that set the firm apart from competitors. The website became more interactive, and key features were added, including a careers section and enhanced media capabilities to showcase LWA’s expertise.
Over the past six years, Phoenix Digital has continued to support and evolve LWA’s digital presence, enhancing functionality with dynamic tools like an AI chatbot and advanced search capabilities. We maintain a strong partnership with LWA, ensuring the website consistently meets the firm's needs and serves both their existing and potential clients effectively.

Results

250% Increase in site traffic

400% Uplift in User engagement

YOY Business Growth

The number of website users and sessions has increased significantly since Phoenix Digital took over the development and this includes existing and potential clients as well as generating more employee engagement. Content updates take place on a more regular basis across the whole website simply because it is easier to do, and as a result, the site’s SEO has improved.

Rina Bharath, Marketing Manager, LWA